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Egypt promotes tourism during World Cup in Russia

The Gulf Today | June 22, 2018
 The Islamic Chamber of Commerce , Industry and Agriculture (ICCIA)

The Ministry of Tourism has launched a campaign to promote Egypt as a tourist destination in line with the soccer World Cup in Russia.

In press statements, Minister of Tourism Rania Al Mashat said the campaign, dubbed ‘Egypt - Experience & Invest’, helps promote tourism to Egypt via stadium billboards in the World Cup’s 64 matches.

The campaign comes within the framework of the tourism ministry’s persistent efforts to lure more tourists to the country, she added. Egypt’s revenues in the tourism sector jumped 83.3% in the first quarter of the 2018 fiscal year, reaching $2.2 billion, an official said. The official said that the number of tourists who visited Egypt in Q1 increased by 37.1%, bringing in a total of 2.383 million tourists.

Moreover the report stated that tourist nights reached $23.8 million in the same time span. The Central Agency for Public Mobilisation and Statistics (CAPMAS) reported that the country has received at least 730,000 tourists in February 2018, achieving a 35% increase compared to the same month last year.

A report recently released by STR global said that Egypt’s hotel occupancy rate for Q1 of the 2018-19 fiscal year was at its highest since 2010. The report stated that the increase in occupancy rates hiked by 21.2% to reach 60.1% in Q1. “Being an official regional supporter of the 2018 FIFA World Cup gives us an outreach in Africa to highlight and communicate the premium positioning and enormous investment diversity and potential Egypt has to offer,” Sahar Nasr, Egypt’s minister of investment and international cooperation said.