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Dubai holds strong potential to boost cultural tourism

The Gulf Today | June 14, 2018
 The Islamic Chamber of Commerce , Industry and Agriculture (ICCIA)

Ramadan presents Dubai a unique opportunity to attract greater number of international and regional travellers seeking to experience the Emirati heritage and culture.

Highlighting the enormous potential Dubai holds to grow cultural tourism during the Holy month, Samir Hamadeh, General Manager of Alpha Destination Management, said, “Over the years, we have seen some remarkable progress in this direction. Flexible approach to food and beverage outlets is part of this strategy. Steps such as these are being welcomed by tourists as is evident from the reaction of some of our well-travelled customers such as Mr. Lee Haslett, Vice President Product & Distribution at Virgin Holidays, whose comment after his family holiday in Dubai during Ramadan is: ‘This holiday is one of the best, if not the best ever holiday I’ve ever had with my family’.”

However, Hamadeh, stressed, “More needs to be done in this aspect especially in terms of developing an all-round cultural experience in the city whereby Ramadan could become a must-visit period for discovering the unique Arabic traditions and heritage along with the Emirate’s other attractions.”